Merchant FAQ's

Q: What do I need to know about technology?

Not much at all.  If you can access one internet web page to enter your members and operate a simple credit card processing terminal – then you are set.  The rest is up to us.

Q: What Do My Customers Need to Know?

Everything they need to know is on the enrollment forms provided in your Ufinity Rewards Starter Kit. They can always go online to www.ufinitynetwork.com and access our complete terms and conditions of the program. You will want to make sure they understand how many points or visits are needed to earn a reward and that they should expect periodic emails with valuable loyalty certificates. They can be assured that their information will never be shared with anyone and we will respect their time by not overloading their in box.
 
Q: How do I get my customers to register?

The smartest and most effective way to get customers to register is to give them something immediately for joining. Something for FREE that won’t break the bank but make them say “Why Not”.
Ideas include a free soda or desert. Another idea is to put 100 points on their card toward their next purchase if they join today.  There are SO MANY ideas you can come up with.  The most important thing is that you get them to enroll and get them in your database.  You have to think about the value of getting their contact information and how much you will save on advertising by having that information.  Once they are a member – and you have their contact information – you’ll be able to communicate with them ONE-TO-ONE for a fraction of the price you would spend on mass advertising.
A recent study shows that 67% of consumers would be influenced to join a Frequent Diner Reward Program if they received 10% off their total bill. 60% would be motivated if they received a $5 gift card.

Q: What do Ufinity Rewards Cards Look Like?

You can view a sample of our coalition card at www.ufinitydenver.com

Q: Who writes the emails?

Our staff has written the content in each of the emails.  This is your program however. We welcome your ideas and suggestions. Bring them up at our Quarterly members meeting and maybe we can change them. We are here for you.

Q: Is there a maximum number of people I can have in my database?

ABSOLUTELY NOT.  We don’t put any limits to the number of members you can have in your database.  You can have 100 or 100,000 and it’s still the same price.

Q: Is there a contract?

NO.  We’re confident that your customers will find great value in Ufinity Rewards and so will you. We do, however, ask for a 90 day advanced notice if you ever choose to cancel your program.

Q: What about SPAM?

We HATE SPAM and take every precaution to prevent it.  Your customers will see a Privacy Policy on their enrollment form and on every email that is delivered.  They have the option to Unsubscribe on every email they receive.  Once they unsubscribe – they will never receive another email again.  Our system is built on One-To-One emails and not mass emails that can be interpreted as SPAM.

Q: Why doesn’t every business offer a customer loyalty program?

There are two main reasons – Lack of Knowledge and Misconceptions. Most people think that they don’t have the time, staff or money to maintain a relationship with thousands of customers. They think customer loyalty is only for the “national chains” – airlines – hotels and “big business”. That is all wrong. You CAN manage thousands of customer relationships, stay in touch with them every week, reward them every time they buy and keep track of all this activity.  It costs less than $3 per day and it’s all done for you.
Those are the facts.  Unfortunately, most people aren’t aware of that.  This does pose a great opportunity for those that DO understand and DO know.

Q: Who sets the expiration dates on the Loyalty Certificates?

We do.  This, like the email text, is open to discussion. Since we are a coalition with up to 50 member restaurants per market, we need to do what is about right for all of them on average. We are always open to ideas on how we can better serve you. Bring them up, let us know. We are here FOR YOU!

Q: How is this loyalty program different than all the others?

How we are alike would be an easier question to answer. Go to www.ufinitymaketing.com/comparisons.html for a complete explanation.

Q: How is this different than mass email marketing?

It’s not even in the same league.  Mass email marketing is not specific – impersonal - and is prone to being instantly deleted.
Ufinity Rewards emails are personalized to the recipient – they include valuable Loyalty Certificates – they provide information on their points balance and reward program – and they are delivered based on triggers specific to that consumer.

Q: What about multiple locations, franchises or group programs?

Our mission is to help the small, locally owned, and independent restaurant. Therefore, we will not sign up any restaurant that has more than 6 units. We will not sign up franchises, and we are a group program. If this looks like a program you are interested in, but you don’t wish to be part of our coalition or you have more than 3 units, call us at 877-803-7457. We can put you in touch with who you need to talk with. We cannot sign you up ourselves, and you cannot be a member of Ufinity Rewards. You could become a listed business in the Ufinity Network if you are locally owned. Call us and lets see what we can do.

 
Q: Do I have to process credit cards with you?

NO. We are currently looking at various options to simplify our system for you, and that may include offering a merchant services program. We don’t want to ever force any of our members to purchase from any company. That is the beauty of being an independent, being independent. If we do plan on doing something, it would have to be of benefit to our members.

Q: What is the benefit of having a gift card and loyalty card in one program?

First, a little explanation. We have two cards and two programs. The Ufinity Rewards program is a rewards/loyalty program and is only available to locally owned AND independent restaurants. It is limited to 50 members per marketing area. Our second program in the Ufinity Network Gift Card. The program sales fund the cost of the reward program for members, but other businesses, including franchised restaurants and businesses, can accept the card. The one caveat, is that they must be locally owned. There is also no limit to how many may join and accept the card.

Q: How do I order more cards, forms or marketing material?

There are 2 ways.

• Send us an order from your online Marketing Manager.  This can be found in the “Card Management Section”.
• Call us at 877-803-7457

Q: How do I change my receipt message?

First, you set your receipt message in your initial marketing plan.  If you ever want to change the receipt message, just email us and we will change the message within 48 hours.