Protect Your Business from Competitors and Economic Assault -- Easily, Automatically and Affordably...
Imagine having a proven and powerful marketing system that can build a wall around your customers so they never leave you. Even better, a marketing system that’s fully automated and works, tirelessly, so you don’t have to.
If this sounds unrealistic and something only major chains can afford, that used to be true…but not anymore.
You’re about to learn the marketing secret that Las Vegas casinos, airlines, hotel chains and grocery stores have known for nearly 30 years. This is what they rely on to keep their customers coming back over and over again while spending more money and spreading positive word of mouth, let alone gather important information about their clientele.
So what is this powerful marketing secret?
It's called Loyalty Marketing
So Why does it work so well?
National Pizza Chain Increased Orders by 93% with New Customer Loyalty Program
If you’re looking for reasons why a Loyalty Marketing works, then this is a perfect example. You can read more about Pizza Hut’s VIP program in this article
http://www.dmnews.com/Loyalty-Program-Gives-Pizza-Hut-
Better-Slice-of-the-Pie/article/89157/
You can find success stories everywhere you look. Every Airline, Major Hotels, Many clothing stores and drycleaners. That is not even mentioning all the restaurants, coffee shops and other specialty retailers.
There are literally hundreds of examples – statistics - and time-tested reasons that point to why loyalty marketing works. To do your own research, please go to our Resources Page
Here are some of the most important reasons Why Loyalty Marketing Works:
- It’s 7-10 times more expensive to acquire new customers than it is to keep an existing customer coming back.
- Over 75% of consumers have at least one loyalty card
- Repeat customers spend 33% more than new customers
- Having an up-to-date and working customer database can easily increase the value of your business by 50% or more
- 60% of consumers avoid advertising – Or at least attempt to
- Shoppers are spoiled. They have come to automatically ask “if I give you my business, what will you give me in return”. They expect to be rewarded and will be more loyal to those businesses that give them something back.
- Studies show that customers who belong to a loyalty program visit twice as often and spend 4 times as much as those that don’t
Loyalty Programs Simplified
Did you know it can cost up to 10 times more to market to new customers than it does to keep existing customers coming back? This is just one of the many reasons why it's important for restaurants to have a loyalty marketing plan in place. How do you motivate customers to spend more? How do you reward them for visiting more often? More importantly, how do you capture information on your customers and communicate with them on a regular basis?
Loyalty and reward programs have been adopted by airline companies, major retailers, hotels and grocery stores for many years. However, the restaurant industry has been somewhat slow to catching on. Why? There are many reasons. One of which is the perception that loyalty programs are complicated, difficult to manage and costly. Today, those perceptions just aren't true. With today's technology, and programs such as Ufinity Rewards that takes the guesswork out of managing a loyalty program, it is both easy and affordable.
Aside from the marketing and customer retention benefits a loyalty marketing program offers, it also increases the value of your business. Most businesses, including restaurants that have an accurate and working customer database, can increase the value of their business by as much as 50%.
Think about that. If you are selling your business without records of who your customers are, what their buying habits are and without any kind of assurance that they will visit the restaurant after it is sold, how much do you think a potential buyer will be willing to pay?
On the other hand, consider if you have an up-to-date database of the customers who drive 80% of your business, who are part of an ongoing rewards program and who have proven to be loyal customers of your business. How much more do you think a potential buyer would be willing to pay?
The benefits of a customer loyalty program go far beyond what you may think on the surface. Other industries have been very successful in getting consumers to live and die by their reward programs to the point of addiction. Personally, I am always checking my airline miles and hotel points to find out if I have earned a free stay or a free airline voucher. Today's consumer is trained to expect something back and be rewarded for their purchases. Surveys have shown that over 49% of consumers will choose a retail store or restaurant based on the rewards program they offer. That is compared to 59% for the airline industry. Either way, reward programs make a difference when it comes to consumer choices.
Ufinity Rewards provides independent restaurants the ability to offer a rewards program with ease and affordability. The program features fully customized marketing material, 2-n-1 Gift and Loyalty Card processing, automated email marketing, database management, an integrated online ordering program and key performance reports that measure new customers, lost customers, frequency, spend and demographics. It provides everything the independent restaurant owner needs to grow sales, increase ticket averages and improve customer retention.
For more information, please email us at: info@ufinitynetwork.com
For more Facts – Statistics – and Reasons Why Loyalty Marketing Works, check out the
