Resources
If you’re going to start a loyalty program, with or without our assistance, you’ll need ideas and information. Here are some great resources to get you started. If you have any questions, or can’t find the information you’re looking for, contact us anytime at info@ufinityrewards.com. We would be happy to help you get started.
Ufinity Links
Here you will find a collection of articles and news releases on loyalty marketing as well as examples of reward programs currently being used. This will help you see first-hand all the great benefits of customer loyalty and how it has helped others just like you.
Loyalty Links / Articles
The Ten-Minute Mangers Guide to Loyalty Programs from Restaurants & Institutions Website
Restaurant Chains lack loyalty programs from Direct Magazine’s website
Speakers stress customer loyalty, marketing strategy from Redding.com
Making customer connections from Restaurantreport.com
Loyalty Marketing – “The New Relationship” from Customer.com
Loyalty Census shows expanded membership in loyalty rewards programs from DMreview.com
Develop a Loyalty Marketing Program from Inc.com
Starting a Restaurant Business Loyalty Program – from Restaurantfunds.com
Seven Secrets for Building Customer Loyalty in your Restaurant – from Dinkylist.com
Customer Loyalty Key to Success – from Restaurant.org
Raising Regulars – Famous Sam’s Turns Occasional Diners into Loyal Guests – from Nightclub.com / NightClub and Bar Magazine
Satisfaction Trends: Companies update loyalty programs, increase effectiveness – from Hotel and Motel Management
Customer Loyalty Programs: A Win-Win Situation – from NFIB.com
What IS a Loyalty Program – from NMOA.org (National Mail Order Association)
Can a Customer Loyalty Program Get you More Sales – from ArticleCity.com
Loyalty Links / Examples
Manero’s Restaurant
The Nevada Diner
Nick’s Fishmarket Restaurant
Akai Hana Sushi Restaurant
Govnor’s Restaurant and Brewery
Schwartz Brothers Restaurant
Bjonda Restaurant Rewards Program
El Salto Mexican Restaurant Rewards Program
Los Amigos Restaurant Rewards Program
Hannibal’s Restaurant Rewards Program
A Family Limousine Reward Program
One Block West Restaurant Rewards Program
Restaurants on the Run Rewards Program
Sahm’s Restaurant Reward Program
The Clubhouse Loyalty Program
Sea Dog Brewing Co. Program
Snappy Tomato Rewards
Dominos Pizza Points Rewards Program
Axis Salon Rewards program
Tuscany Spa and Salon Rewards Program
AutoZone Rewards
MCM Electronics Rewards
Hershey Motor Inc.
Gourmet Station Rewards Program
Classic Drycleaners Rewards Program
Four Seasons Drycleaners Rewards Program
On the Go Dry Cleaners Rewards Program
Cherokee Hills Golf Rewards Program
Disc Golf Center Customer Rewards Program
Loyalty Links / News
Restaurant’s loyalty program way more popular than it’s projection – from Post-gazette.com
Restaurants using loyalty cards to reward customers – from Projo.com – The Providence Journal
Baja Fresh Rolls Out New Loyalty Program – from Promomagazine.com
Stanford discovers why business loyalty programs work – from Sanjose.bizjournals.com
Aramark begins customer loyalty program – from Philadelphia Business Journal
Loyalty programs can reap financial rewards – from Austin Business Journal
Loyalty Program Gives Pizza Hut a Better Slice of the Pie – from Dmnews.com
Pizza Hut users a frequent buyer program to grab a bigger slice of it’s best customer’s business – from Delivermagazine.com
Subway adds Rewards Overlay to Cash Card – from Promomagazine.com
The 3 C’s of Loyalty
Before you start a customer loyalty program, or if you are evaluating your existing program, consider the 3 C’s of Loyalty. These are essential components to any loyalty marketing program and can provide you a structure to build from.
Capture: The foundation of a good customer loyalty program is collecting customer data by offering your customers a reason to give it to you. A customer rewards program gives your customers a reason to complete a form that provides you all the relevant data and contact information to effectively manage a loyalty marketing program.
If you are going to ask customers to enroll in your program, it is suggested to train your wait staff to present the program and ask for them to complete the form PRIOR to them receiving their meal and offer them immediate gratification for enrolling. One idea is to offer a free soft drink if they enroll at that time. Partner with you soda provider to give you free product to absorb your cost in exchange for putting their logo on some of your promotional material.
Communicate: Once you have the information what do you do with it? You communicate WITH your customers on and ongoing basis vs. talking TO them with unspecific and generic direct marketing. A key feature of the Ufinity Loyalty program is that if delivers automated emails to your loyalty program members on key occasions: A Welcome Email sent once a customer enrolls. A Birthday email sent the day before a member’s birthday. An Anniversary email sent every year on the date they enrolled in the program. And 3 Inactive Customer Emails sent when a customer has not visited for 30, 60 and 90 days.
The key to communicating is making your message specific, relevant and valuable. Make them feel important for being part of your program and give them special perks they simply couldn’t get otherwise. Say on top of their mind all the time.
Calculate: Anything worth marketing is worth measuring. As with all your marketing activities make sure that you measure everything you do. Test, Measure, Evaluate. This is a key formula for marketing success. In loyalty marketing it is important to measure reward redemptions and the effectiveness they are having on specific customers, the return on your marketing communications and to compare your group of loyalty program customers vs. your business as a whole.
If you would like more information on loyalty marketing or the Ufinity Rewards program visit www.ufinitymarketing.com. A complete Gift Card and Loyalty Marketing program from Ufinity costs less than $8 per day.
